Ansoffs Consulting

Winfred Kathina Head of Research and Business development

Roles and Responsibilities
  • Development and execution of a comprehensive research plan to identify new market opportunities, customer needs, and industry trends.
  • Market research studies and competitor analysis to gain a deep understanding of the competitive landscape
  • Develop and implement a strategic business development plan to achieve revenue growth and market share expansion.
  • Creation of compelling marketing materials and campaigns to attract new customers and partners.
  • Identify and build relationships with potential partners and collaborators to expand reach and resources.
  • Manage the sales pipeline and convert qualified leads into new business opportunities.
  • Lead the development and implementation of a data-driven approach to research and marketing activities.
  • Translate complex data into clear, concise, and compelling reports to inform strategic decision-making.
  • Translate complex data into clear, concise, and compelling reports to inform strategic decision-making.
  • Utilize data visualization tools to effectively communicate insights to stakeholders across the organization.

publications